Adulation of mega church pastors and “success” valuations based upon numbers and budgets of such “bigger than life” settings have driven many pastors and church leaders to accept the anthropocentric approaches of marketing churches. These actions are taken in [an] attempt to grow the numerical base of the church. “Rebranding” and contemporizing the total church environment to appeal to a “target audience” are common actions in the marketing process. Unknowingly, leaders often become so focused on those they seek to reach they the lose sight of worship’s foundation in the Gospel of Christ’s grace, and shift the message towards a means to be a better person and get the things out of church that would make life better.
Paul B. Clark, Tune My Heart to Sing Thy Grace: Worship Renewal through Congregational Singing (Bloomington, IN: Crossbooks, 2010), pp.77-78. ISBN: 978-1-6150-7204-0.